Arkansas’ Raheim Sanders locks in NIL deal with Huggies: ‘My son is my top priority’

Originally posted on The NIL Deal | By Sameer Kumar | Last updated 2/4/23

Still in its infancy stages, NIL deals have come in all different shapes and sizes.

Well, this latest one involving Arkansas running back Raheim Sanders came in the form of diapers.

Sanders inked a deal with Huggies, which hits home to him given the fact that he’s a father to a young son.

“Hey guys, I’m excited to let you know that I have partnered with Huggies,” Sanders said in a video posted on his Twitter. “As you know, my son is my top priority. Did you know one in three American families experience diaper needs? This month, Huggies will be donating a day’s worth of diapers to the National Diaper Bank Network. For each pack of wipes or diapers purchased at Sam’s Club, they’ve pledged to donate up to two million diapers. My local Northwest Arkansas fans, see my caption for more details about (how) to get involved through the Diaper Collective.”

Did you know, 1 in 3 American families experience diaper need? #Sponsored

Being a dad, making sure my son has everything he needs to succeed is important.
(1/3) pic.twitter.com/PiPQNbbOG3
— RocketSanders (@raheim_sanders) February 2, 2023

The campaign will last the entire month of February, as Sanders added that Huggies will donate six diapers for each purchase of Huggies diapers or wipes.

The National Diaper Bank Network’s website says it “provides basic necessities required to build the strong foundations all children, families, and individuals need to thrive and reach their full potential. We work in partnership with our Network of diaper banks, allied programs, donors, sponsors, and elected officials to end diaper need and period poverty in the United States.”

Sanders has also recently re-signed with ONEArkansas NIL.

This article first appeared on The NIL Deal and was syndicated with permission.

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