Our Users:

Yardbarker is the fastest-growing online sports network providing users with a fresh and introspective look at sports news. Yardbarker users are young, affluent, and educated males who are looking to get more out of sports content than run-of-the-mill reporting. Our users have embraced the strengths of blogging and are changing the direction of where sports content is heading. 86% of Yardbarker Network users spend as much or more time on sports blogs than on mainstream sport sites like ESPN.com, Fox Sports, etc.

Yardbarker empowers users with a voice to interact with athletes and express their views. In turn, our users are active and engaged with the content in front of them and keep coming back for more.

Demographics:

5 million unique users
20 million page views/month
Source: Yardbarker Google Analytics and Comscore
Male: 95%
Average Age: 30
18-34: 75%
HHI $75K+: 50%
College Educated: 90%

Active & Engaged

86% spend as much or more time on sports blogs relative to mainstream sports sites (ESPN.com, Yahoo Sports, Fox Sports, etc...)
36% spend A LOT more time on sports blogs relative to mainstream sports sites
72% play sports
69% play fantasy sports
58% read 5 or more sports and sports blog websites per week
80% spend 6 or more hours watching sports content on TV per week
Source: Yardbarker Network User Survey August 2007