What Everyone Gets Wrong about Live Show Attendance

This is a guest post by Rami Genauer, Creator and Editor of FightMetric.com. A recent poll conducted by MMA Junkie produced some numbers that have people talking. Only 49% of respondents said that they had attended a live event in the last year. From what I've read in comments and on other blogs, the immediate reactions are: The market is oversaturated/tickets are too expensive/views are better on TV, so fans just don't want to go to live shows. It seems that people are missing the point of these numbers. The responses were seen as bad for the MMA industry because the implicit assumption is that if only 49% of respondents said they'd attended an event, then all events must be running at 49% crowd capacity. more...