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AC Milan chief exec Giorgio Furlani says their summer market plans are well underway.

Furlani admits they're seeking a certain character in the players they target.

He told DAZN: The philosophy is to improve the team. Last year we made a lot of changes because it was necessary to change the team a bit, this year it will be a more targeted job because the foundations are there. It is not right to say that we only aim for young players or a specific type.

The work we do as other clubs do, is to look at various criteria. When we analyse potential purchases, we start from scouting which is obviously very important, there is the data that is talked about a lot which helps us in the choice an important ingredient even if it does not provide the solution in itself we look at the medical history and the personality of the player, in addition obviously to the financial theme.

These are all elements for choosing a player, even if there aren't necessarily characteristics at the start that tell you only about this or that type."

We are around 400 million or so (in revenue). How much can that grow? A complicated question. It certainly depends on the activity we do and therefore on the work we do with our partners.

It partly depends on the UEFA competitions how far we are progressing and from the work we do with Serie A, not only as Milan but together with the other 19 clubs to increase the turnover of Serie A especially at a media level.

And then there is the stadium part which is very important: today we have San Siro as a stadium and we are focusing on this to make it a better experience for our fans, who knows tomorrow."

This article first appeared on Tribal Football and was syndicated with permission.

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