Will McLelland-Imagn Images

Alabama QB Jalen Milroe Makes Big NIL Announcement

Originally posted on Athlon Sports | By Max Escarpio | Last updated Nov 21, 2024 9:11 AM ET

The Alabama Crimson Tide are heading into Week 13, fighting for a spot in the College Football Playoff.

As Bama quarterback Jalen Milroe and the Crimson Tide continue to fight for a spot in the CFP, the redshirt junior has taken the time to make a significant business move.

Milroe has inked a name, image and likeness (NIL) licensing deal with Armani Beauty, the Katy, Texas, native announced on social media.

Milroe posted a video to his Instagram account while sending a message to fans about the "Stronger With You Intensely" cologne ($85).

"Confidence is more than just showing up," Milroe said. "It's about staying ready. 'Stronger With You Intensely' keeps me grounded no matter the noise. Whether I'm on the field or just getting through the day, I know I've got that edge.

View this post on Instagram

A post shared by Jalen Milroe (@milticketfour)

Harlo Sports Group, an agency focusing on business management for athletes, posted the news a day prior to their Instagram.

Milroe added to his list of NIL partnerships, which already included deals with Celsius, Panini America and Improbable Media.

According to On3 Sports, Milroe has the highest NIL valuation on the Alabama football team at $2.3 million. That's good enough for No. 7 in the country.

So far this season, Milroe has posted 15 touchdowns and 2,232 yards with a 67.5 completion percentage. He's also added 17 touchdowns and 608 yards on the ground.

Milroe has led the Crimson Tide to an 8-2 record, listed as the No. 5 team in the SEC.

This article first appeared on Athlon Sports and was syndicated with permission.

More must-reads: