College Football Star Travis Hunter Joins Adidas

Originally posted on Athlon Sports | By Steven Corder | Last updated Dec 12, 2024 5:48 PM ET

When Travis Hunter takes the field, he doesn’t just play the game—he redefines it. Now, the dynamic Colorado Buffaloes star is making waves off the field, signing an exclusive deal with Adidas that cements his status as a trailblazer in football.

Breaking Records and Redefining Roles

Hunter’s record-breaking season speaks volumes. The versatile two-way player logged 672 offensive snaps and 688 defensive snaps in 2024, becoming the only FBS player to surpass 150 snaps on both sides of the ball. With 14 receiving touchdowns, and four interceptions, Hunter proved his dominance everywhere on the field. Adidas recognized his unmatched ability and is betting on his potential to inspire the next generation.

Travis Hunter has signed with Adidas #SkoBuffs pic.twitter.com/2ttR8AIyqi
— We Coming (@SkoBuffsGoBuffs) December 12, 2024

A Perfect Fit for Adidas’ Vision

Adidas has positioned itself as a leader in aligning with elite athletes who push boundaries. “Working with Adidas is a special opportunity for me,” Hunter shared. “The partners they currently have are top tier, and I’m pumped to join the three stripes as we continue pushing the boundaries of the sport.” Hunter’s signing is more than a business move; it’s a commitment to innovation and excellence in football.

Deion Sanders Bans Colorado Buffaloes Player From Celebrating

Shaping the Future of Football

Hunter’s deal with Adidas signals a shift in the landscape of college sports. It underscores the growing power of NIL (Name, Image, Likeness) deals and highlights how athletes are now pivotal in driving brand narratives. For Buffaloes fans, this is another reason to celebrate their star’s meteoric rise.

Former Sportswriter Calls For Violence if Travis Hunter Doesn’t Win Heisman

Hunter’s journey is far from over, but his partnership with Adidas is a leap forward—for him, the brand, and the sport itself.

This article first appeared on Athlon Sports and was syndicated with permission.

More must-reads: