21 emerging artists to watch in 2025

British duo Good Neighbours may not be a household name just yet, but its evident that people have heard their music with hit songs like “Home” and “Daisies,” the latter is featured on EA Sports’ FC 25. While 2024 marked the release of their debut self-titled EP and headlining a sold-out UK tour, they’re taking it up a notch in 2025. Starting in January, Good Neighbours will join Foster The People on their North American tour. 

Florida native Isaiah Falls started making waves in 2024 with his hit single “Florida Baby,”—an ode to the women hailing from his home state. It was one of the singles from his 12-track EP Drugs n’ Lullabies, a project that seems reminiscent of sounds from artists like PARTYNEXTDOOR, Brent Faiyaz, and Justin Timberlake. Falls knows just how to put on a display of sultry and smooth music for R&B lovers everywhere. With the release of his recent Joyce Wrice-assisted single “BUTTERFLIES,” fans can expect a debut album soon. 

Over the last few years, the K-pop scene has continued to grow and it doesn’t show any signs of slowing down. Next up on taking K-pop to the world is girl group MEOVV, the first group signed to The Black Label, which was founded by producers Teddy Park and Kush. These are the same producers who have both been instrumental in crafting hits for K-pop stars like BLACKPINK and 2NE1. So far in 2024, MEOVV has released several singles including “MEOW” and “BODY.” 

Samara Cyn may not be on mainstream status just yet, but she has all the elements of being one of rap’s rising stars. With production that blends the sounds of soul and hip-hop, Cyn combines her love for the genres with her wit, charm, storytelling, and West Coast cadences that could fit any beat. The release of her debut EP The Drive Home features standout tracks like “Sinner” and “Rolling Stone.”  

Although he’s been releasing music over the last few years, singer and producer Artemas caught more attention in 2023 with the release of his single “if u think i’m pretty.” However, it was 2024 single “i like the way you kiss me” that became one of the most popular songs of the year. His music blends elements of grungy electro-pop with a bit of ‘80s inspiration, which is heard on other tracks like “you’ve been a bad girl,” “you’re simply wonderful,” and “dirty little secret.” 

If a song goes viral on social media, it can easily change an artist’s career. That was the case for Jordan Adetunji, whose hit song “Kehlani” became a popular song across TikTok. Just days after he released the song, the singer Kehlani posted a few videos lip-synching the track, and that took the song to another stratosphere, she even hopped on the song’s remix, which was inevitable for a song named after them. The song ended up earning Adetunji his first Grammy Award nomination for Best Melodic Rap Performance. 

In 2023, indie folk singer Paris Paloma made waves with her breakout single “Labour.” A powerful anthem for women’s rights, the song quickly went viral across TikTok—sparking conversations as women used it to speak on their experiences with misogyny. It wasn’t long before the track saw massive success across the charts—peaking at No. 22 on the UK Singles Chart and hitting No. 14 on the Spotify Viral 50 USA. That viral success set the stage for Paloma to release her 2024 debut album Cacophony, which digs into the themes of grief, love, and trauma weaving them through the lens of Greek mythology, gothic literature, and the weight of patriarchal oppression. For fans who want to catch Paloma on stage, the singer will tour North America, Ireland, and the UK in 2025. 

With Beyoncé releasing her album Cowboy Carter and Shaboozey dominating the Billboard Hot 100, 2024 helped elevate more Black artists in the country music scene. Emerging singer Julie Williams is one of the next artists who’s ready to make her mark across country music. In 2023, Williams was named as one of the members of CMT’s Next Women of Country class, and the following year, she released her EP Tennessee Moon. 

British-Colombian singer Sasha Keable is far from a new artist, since she's been releasing music for the last decade and has collaborated on songs alongside artists like DJ Zinc, Jorja Smith, and Disclosure. In 2024, she released several singles including the 6LACK-assisted track “Take Your Time” and the Destin Conrad duet “AUCTION.” Keable has the type of spellbinding vocal that is perfect for her production that typically mashes R&B and jazz. With the four singles she dropped in 2024, fans can only hope that a new album is on the way. 

2024 has been a huge year for Mexican indie-pop trio Latin Mafia. They released their debut album Todos Los Dias Todel El Dia, earned a Latin Grammy Award nomination for Best New Artist, and performed at festivals like Coachella and Camp Flog Gnaw. They’re already gearing up for a huge 2025 as they embark on their first U.S. tour in the winter, before taking over shows in the spring in Mexico. For music listeners who are fans of reggaeton and pop, then Latin Mafia deserves some heavy rotation. 

Laila! was put on fans’ radars all 2023 with her breakout single “Like That," she then followed up in 2024 with her hit “Not My Problem.” Her debut album Gap Year was solely produced by herself, showcasing not only her craft, but the ability to be free with her creativity. Some of the other album standouts include “If U Don’t Know By Now” and “Flyer Than U.” And the talent doesn't fall far from the tree, since she's the daughter of Yasiin Bey a.k.a. Mos Def. 

While Top Dawg Entertainment (TDE) is primarily known as a hip-hop label that helped establish careers for Kendrick Lamar, ScHoolboy Q, SZA, and Doechii, it seems like they’re trying to venture out their roster a bit. In late 2024, TDE signed their newest signee—alt-pop-rock singer Alemeda. With the announcement of her record deal, she released her EP FK IT in celebration of the news. Alemeda brings a mixture of punk energy and pop vibes on songs like “i hate your face” and “i already dug your grave.” With this signing, TDE is expanding their artist roster, while also hoping to expand its fan base. 

It was back in April 2023 when country singer Max McNown released his debut single “Freezing in November." A few months later, he signed a record deal with Fugitive Recordings and released his debut EP A Lot More Free. The following year, he released his highly-anticipated debut album Wandering which included the track “A Lot More Free,” which reached No. 29 on the Billboard Hot Country Songs chart. McNown is set to kick off 2025 with a bang with his headlining tour and follow-up album Night Driving. 

Olympia Vitalis has a mature voice that goes well beyond her years. The West London singer blends elements of soul and jazz that pair delicately with her lyricism and raw emotion that she radiates. If she’s not taking the stage at the London Jazz Festival, she’s releasing smooth singles “Curls” and “The Rush.” 

Rowena Fysx came onto the scene in 2021 with her EP 3Rr0r, and now she’s back with a new project don’t text me back. Her sound is more in tune with the alternative pop genre which is perfect for her soft and ethereal vocal tone. Based on her songs like “crush” and “passion 4 u,” Fysx has the type of moody music that you play during a chill night. 

In March 2023, rising country star Ty Myers released his debut single “Tie That Binds,” which caught the attention of several music labels. Since then, he’s continued to release singles such as “Drinkin’ Again,” “Malibu,” and “Ends of the Earth.” As Myers continues to gain traction in the country music scene, he’s already opened up for artists including Larry Fleet and Willie Nelson. 

Community is everything and if rising artists have veterans guiding them in the industry, then that could be a recipe for success. Rising pop-R&B artist Annie Tracy knows this first-hand as she’s being mentored by producer-songwriter Christopher “Tricky” Stewart, who’s crafted hits for artists like Rihanna, Beyoncé, and Mariah Carey just to name a few. In 2023, Tracy teamed up with Robin Thicke on the smooth single “Close To You” which was added to her 2024 EP ACT II. With support from Stewart and Thicke, she’s well on her way to making space in the R&B world. 

Before Bryant Barnes released his own music, he gained a huge following on social media as he posted piano covers of songs by artists like XXXTENTACION and Brent Faiyaz. His covers caught the attention of Mercury Records and he signed a deal with them in 2023. The following year, he released his EP Vanity which featured the singles “Don’t Want A Love Song” and “I’d Rather Pretend.” He has the type of voice that draws listeners in with a sound that captures the essence of Giveon and Daniel Caesar. 

Myles Smith started gaining a following in 2020 when he was posting covers on TikTok. The traction he gained on social media helped push him to release his original music in 2023. However, it was his 2024 hit single “Stargazing” that helped put him on the radar of more fans and helped him earn a record deal with Sony Music. His sound blends folk, pop, Americana, and alt-country which is heard across his two EPs You Promised A Lifetime and A Minute. When one listens to Smith, one can hear remnants of inspiration from artists like Imagine Dragons and Coldplay. In 2025, Smith will be opening for Ed Sheeran on his European tour. 

After Tucker Wetmore signed a deal with UMG Nashville in partnership with Back Blocks Music, the singer-songwriter is well on his way to make his mark in the country music world. His debut EP Waves on a Sunset featured the hit singles “Wine into Whiskey” and “Wind Up Missing You.” Wetmore embarked on the 2024 Waves On A Sunset Tour, selling out every show. In response to the fanfare, Wetmore decided to extend the tour for 17 more dates in 2025. 

Jazlyn Martin may be known to some as playing the character of Jackie on the Peacock series Bel-Air. In addition to her acting skills, Martin is ready to let the world know that she’s a singer too. In August 2024, Martin released her debut EP Identity Crisis, a title fitting for an artist who’s expressed how much she’s had to overcome her fears of putting her music into the world. She puts her vulnerability and emotions on full display with songs like “perfect” and the blues-inspired “lead me to love.”