DIRECTV is giving viewers another way to enjoy streaming content. The company has launched a new free streaming service, MyFree DIRECTV. The 60+ channel lineup includes well-known channels like Fox Weather and Fight Network, along with curated channels for fan-favorite shows like Dog Whisperer and Ice Road Truckers. The company plans to add more channels through the end of the year.
You don't need to be a DIRECTV customer to use MyFree DIRECTV. Just sign up and start streaming. You can watch through the DIRECTV app on your TV, streaming device or smartphone.
In a statement about the launch of the service today, a rep for DIRECTV said that the company is looking to expand its audience beyond the users who are signed up for its premium satellite and streaming services.
“DIRECTV is excited to bring a successful history of premium content aggregation and an elevated user experience to free TV for the first time,” said Kent Rees, General Manager, MyFree DIRECTV. “The availability of MyFree DIRECTV is the building block of the future for us as we tap into an entirely new audience through this new freemium experience going beyond the traditional pay TV customer.”
Free Ad-Supported TV (FAST) services like Pluto TV and Tubi have been gaining popularity this year as streaming service costs rise and audiences look for free entertainment options. Launching a free, ad-supported service will give DIRECTV a new source of ad revenue, along with introducing new subscribers to the lineup of DIRECTV products in hopes of seeing those subscribers upgrade to paid services as their entertainment needs and budgets change.
In the press release about the new FAST service, DIRECTV shared a detail about the future of its TV services. DIRECTV is planning to launch paid plans that are "genre-based" with fewer channels at more affordable price points. The strategy sounds similar to Sling TV plans, which offer subscribers a base plan and genre-specific add-ons to create a personalized channel lineup. There is currently no word yet on when the new plans will launch.
Here are all the channels available on the free service at launch. DIRECTV is already adding more channels and will continue growing the service through the end of the year and beyond.
Sports
Entertainment
Moves & Events
News & Information