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Busch Light unveils limited edition NASCAR Daytona 500 cans

Originally posted on 5 GOATs | By Jonathan Howard | Last updated Dec 16, 2024 1:41 PM ET

We are two months out from the 2025 Daytona 500. Busch Light is gearing up with limited edition NASCAR cans for race fans. Nothing goes better together than racing and cold beer.

Busch Light and NASCAR are close partners. Fans get to see Ross Chastain represent all of the limited edition flavors and cans throughout the year on his No. 1 Chevy. Now we have these cans that race fans will want to add to their collection or just to the shelf in the fridge.

The Daytona 500 is a big deal. It’s great to see NASCAR work out a deal like this with Busch Light. These cans are going to go as fast as a lap around Daytona, so keep an eye out for them.

Busch Light is only releasing the cans in select markets for a limited time. Although I’m sure folks will be reselling the cases online soon enough.

DID SOMEONE SAY #DAYTONA500 CANS??

These LIMITED-EDITION CANS will be available soon in select markets for y’all to stock up for race day. They'll look good in your fridge and even better on the mantle, so race to grab one before they’re gone! @NASCAR @DAYTONA pic.twitter.com/G2a6m0Umbg
— Busch Beer (@BuschBeer) December 16, 2024

Marketing is key. NASCAR has a new Chief Commercial Officer. The series is also hoping to make a change in marketing with a focus on promoting drivers more. If you ask me, it’s about time that a public change was announced and made.

Now, this deal was likely secured before all of these recent developments. However, it is part of a broader trend that shows NASCAR cares about promoting the sport in new and different ways.

With the Daytona 500 quickly approaching, I hope we see more initiatives from the sport. Get these drivers’ faces and names out there and help create your superstars.

Daytona 500 to start off big 2025 NASCAR season

Not only is the Daytona 500 the biggest race of the year. It is going to set off what might be the biggest season for NASCAR in many years. With a new media rights deal going into effect next season there is an opportunity in front of the sport.

With a diverse and interesting schedule for 2025, old and new fans have something to love. Races in Chicago and Mexico City are going to draw broad, widespread appeal that isn’t there for other more traditional NASCAR races.

On the other hand, the Cup Series is going to Bowman Gray and North Wilkesboro this season. Xfinity and Truck Series drivers are returning to Rockingham Speedway, too.

Everything starts with the Daytona 500. Last season the race was washed out until Monday. Hopefully, in 2025, things can start on time with a full audience in the stands and at home. Getting the start of the year right will play a big part in whether or not the season is a success.

This article first appeared on 5 GOATs and was syndicated with permission.

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