Kelce brothers launch their own cereal mix with General Mills (because of course)

This summer has been one to remember, and no, we're not talking about record-breaking heat waves or political shifts across the country. Instead, we're talking about Travis Kelce and his brother Jason, and their ever-increasing popularity and reach that seems to know no end. Travis, the star tight end for the Kansas City Chiefs, and Jason Kelce, the longtime All-Pro center for the Philadelphia Eagles, already own the broadcasting world with their mega-hit podcast, New Heights, which garners nearly two million listeners for every episode. They also added to their arsenal early last month when they became co-owners of an Ohio-based light beer brand called Garage Beer. Now the Kelce brothers are adding even more to their plate. (Or should we say their bowl?) The siblings will now be the face of a special General Mills product that will combine the duo's three favorite cereals: Cinnamon Toast Crunch, Reese's Puffs, and Lucky Charms. The two future Hall of Famers have talked cereal before this, likely spawning th