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Pirates are dealing with yet another unforced PR blunder
Pittsburgh Pirates former pitcher Bob Friend, left, receives an award from Pirates president Robert Nutting before the 2017 season opening home game at PNC Park. Charles LeClaire-Imagn Images

Pirates are dealing with yet another unforced PR blunder

The Pittsburgh Pirates are taking losses on and off the field so far in the 2025 season. Less than a week after the team faced backlash for replacing a Roberto Clemente sign in right field with an advertisement, another PR blunder has hit them hard.

This one actually directly impacts fans.

Following the 2024 season the Pirates removed commemorative bricks outside of the home plate entrance to PNC Park that fans had purchased when the stadium was being built. 

Fans put their names, the names of loved ones and messages on the bricks to be displayed for what they thought would be on a permanent basis. But when the bricks were removed as part of a construction project the team did not offer any details on when they would be returned, if they would be returned, or where they would be.

All they said at the time was this:

"We are currently exploring multiple options on how best to display the bricks and, more importantly, the personal messages and memories on them. Those fans who participated in the program should know we are working to ensure the essence of the program is captured moving forward."

Since then, there was no messaging or communication with fans as to where the bricks were or what was being done. 

After fans starting pushing, and the Pittsburgh media started digging into it, an answer was finally provided on Tuesday: The bricks were found dumped at various recycling facilities around the Pittsburgh area. 

The Pirates claimed on Tuesday that the bricks had been replaced multiple times over the past 25 years due to damage from foot traffic and weather, and that they were working to replace them and their messaging in a more sustainable way.

All of that, however, seems like nothing more than PR damage control. The Pirates could have made a statement like that or shared those plans at any time over the past year, and especially in recent weeks when fans started to press the issue. They never did. The only time they addressed it was after the original bricks were found dumped and trashed. 

It is not necessarily the decision or the change. It is the lack of communication, the cloak and dagger handling of their plans for people's personal memories and the lack of transparency and honesty. 

But that seems to be the preferred method of operation for the Pirates on all matters, both baseball related and PR related. 

They not only have one of the league's worst teams and front offices with little effort to get better, they also have a major PR problem. All of that has led to fan anger, chants for the owner to sell the team at both the home opener and at the first home Paul Skenes start on Tuesday night. 

Adam Gretz

Adam Gretz is a freelance writer based in Pittsburgh. He covers the NHL, NFL, MLB and NBA. Baseball is his favorite sport -- he is nearly halfway through his goal of seeing a game in every MLB ballpark. Catch him on Twitter @AGretz

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