Yardbarker
x

The name “Lone River” is inspired by the Far West Texas landscape, where a solitary river winds through the high desert. This imagery captures the rugged beauty and spirit of the region, which founder Katie Beal Brown sought to reflect in her brand. The symbolism of a lone river, standing alone, mirrors the uniqueness of Lone River Beverages, which occupies a distinct category of their own. Although there are other hard seltzers and ranch waters on the market, don’t be fooled. They are not all the same, and none can compare to the refreshing, unique, and delicious taste of Lone River’s beverages.

True Meaning to “Follow It West”

Imagine sitting at the foot of Grand Teton National Park after a day on a ranch, gazing at the mountains, and watching horses and cattle graze while sipping on a Lone River Beverage. Katie Beal Brown envisioned this, which is why Lone River Beverage partnered with Diamond Cross Ranch in Jackson Hole, Wyoming. In line with Lone River’s mission to capture the pioneering and adventurous spirit of the West, this partnership allows others to experience just that. When two extraordinary entities come together, they create an unforgettable experience! Both have a rich family history spanning over 100 years, embodying true family values and the enduring pioneering spirit of the West. From sunrise to sunset and every transcendent moment in between, being at Diamond Cross Ranch while enjoying a Lone River Beverage truly embodies the spirit of the West, offering a feeling of Heaven on Earth.

Founded in 2019, Lone River Beverage Company offers incredible and original drink options featuring the flavors of organic agave nectar and lime. These drinks cater to the popular tequila-inspired cocktail market, providing both lighter and fuller-flavored choices. The brand’s signature Ranch Water hard seltzer draws inspiration from the traditions and tastes of Far West Texas. With just 80 calories and 4% ABV per 12 oz can, Lone River Ranch Water offers a refreshing twist on Texas’ classic cocktail. 

The original flavors lineup features Original, Spicy, Rio Red Grapefruit, Prickly Pear, and the newest addition, Blackberry. With their refreshing and incredibly satisfying taste, it’s tough to choose a favorite. Luckily variety packs are available, so you can enjoy them all.

Additionally, Lone River Ranch Rita Margarita Style is a premium brewed beverage with a richer, 6% ABV, that delivers the indulgent taste of a classic margarita. Ranch Rita flavors include Classic, Spicy, Mango, and Blood Orange, all available in convenient variety packs.

"Lone River Ranch Water was born out of innovation and that same sentiment remains top-of-mind as we hold our position as the No. 1 Ranch Water brand in the U.S.," says Katie Beal Brown, Founder & CEO of Lone River Beverage Company. "The margarita is one of America's most beloved cocktails and was originally invented in Far West Texas, so a margarita-style beverage was a natural addition to our portfolio. With a cocktail as iconic as the margarita, we wanted to get as close as possible to what we love about the real thing, and we've answered the call of our consumers by offering a product with quality ingredients and that indulgent salty and lightly sweetened agave flavor."

All are certainly delicious enough to enjoy alone, or rimmed with your favorite flavors like lime, Tajin, lavender sugar, hot honey, and much more. However if you feel inclined to try some of the fabulous recipes from Lone River, like a Lone River West Texas Tornado, Lone River Mimosa or a Lone River Bloody Mary, you can find them here at Lone River Recipes (loneriverbevco.com).

About Katie Beal Brown, Founder & CEO, Lone River Beverage Company 

Katie Beal Brown, a fourth-generation West Texan, cherishes the memories of her childhood spent on her family’s ranch in Far West Texas with her grandparents. With extensive experience at top advertising agencies, she embarked on a new journey to create her own brand, Lone River Beverage Company, honoring her West Texas heritage. Lone River Beverage Company revolutionized the tequila-style hard seltzer market with the launch of Lone River Ranch Water. Within a year of achieving record sales, the company was acquired by Diageo, one of the world’s largest spirits producers. Today, Lone River leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to steer the company as CEO, collaborating closely with Diageo leadership to further enhance Lone River’s success.

Lone River products can be found nationwide in major retailers and independent stores, as well as on delivery platforms like Instacart and Uber Eats. For more information, visit www.loneriverbevco.com. Also be sure to follow Lone River on social media @RanchWater.

Information on Diamond Cross Ranch in Jackson Hole, Wyoming can be found at Our Story – Diamond Cross Ranch (ranchjacksonhole.com).

This article first appeared on Men's Journal and was syndicated with permission.

More must-reads:

Customize Your Newsletter

Yardbarker +

Get the latest news and rumors, customized to your favorite sports and teams. Emailed daily. Always free!