J.Crew Signs Exclusive Deal With U.S. Ski & Snowboard

Originally posted on Powder | By Ian Greenwood | Last updated Mar 20, 2025 10:37 AM ET

From the department store to the slopes—J.Crew and U.S. Ski & Snowboard have announced today that they're embarking on a three-year partnership where J.Crew will serve as the organization's official lifestyle apparel partner.

Through the collaboration, J.Crew will have a presence at a number of competitive snowsports events, including alpine, cross country, freeskiing, snowboarding, Para alpine, Para snowboarding, and more.

"J.Crew has a long-standing connection to alpine culture, and we are thrilled to build on that legacy through our partnership with U.S. Ski & Snowboard," said Libby Wadle, the CEO of J.Crew Group. "We are proud to celebrate and share the inspiring stories of its athletes—both on and off the mountain—as they prepare for the Olympics next year."

The product collection associated with the partnership will include sweaters, loungewear, and cold-weather accessories for women, men, and kids created through an "aspirational ski lens," according to a press release shared by J.Crew.

"This marks an exciting expansion into the fashion and style space for U.S. Ski & Snowboard. We're thrilled to partner with J.Crew, an iconic American brand that embodies timeless style and adventure," said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard.

The partnership will debut its first on-the-ground experiences on March 25th at the alpine racing World Cup finals in Sun Valley, Idaho.

It won't be the first time the worlds of mainstream fashion and skiing have collided, nor, in all likelihood, will it be the last.

In December 2024, Kim Kardashian's shapewear brand SKIMS unveiled a collaboration with The North Face. Over the years, The North Face has also worked with brands like Gucci and the skateboarding-centric trendsetters Supreme (Spyder, too, is a historical Supreme collaborator).

This winter, professional freeskier Alex Hall has appeared on the slopes wearing a Moncler shirt and appears to have inked a deal with the luxury brand. During the 2022 Beijing Winter Olympics, Team USA stepped into the opening ceremony arena wearing head-to-toe Ralph Lauren.

Louis Vuitton sells a pair of monogram-branded skis for $10,300 that, according to the company's website, accompanies "the skiwear from Louis Vuitton's Winter Resort collection."

Sometimes, it goes in the other direction. Arc'Teryx—manufactures of famously burly outdoor gear—has shown an inclination towards the world of high fashion and streetwear with its hip marketing and pricey Veilance collection. Mammut, in contrast, launched a campaign last October proclaiming that it is "Not a streetwear brand."