AEW has a Jon Moxley problem

When he isn't rambling, Moxley and his crew are decimating members of the AEW roster backstage. This excessive violence, particularly the use of plastic bags and ball peen hammers, was chilling at first but quickly became excessive. When this unit is crippling and suffocating multiple wrestlers a show, it makes the actual matches on the shows seem far more inconsequential.

Moxley's challenger at the upcoming pay-per-view, Full Gear, appears to be Orange Cassidy, a comedy act who competes with his hands in his pockets. Cassidy, a decisive figure in his own right, has been presented as a plucky underdog who wins a lot. After being a staple of the midcard, it's natural he gets a shot at the world title. It makes sense he's a locker room leader based on his presentation as a lovable babyface, but next to Moxley's current persona, the whole angle doesn't pass the sniff test.

That's the issue with Moxley's character — he's a menacing heel who can cripple whomever he pleases with little to no repercussions. Assuming he gets his comeuppance at some point, how can there possibly be a fitting conclusion? Breaking all of his limbs, dismantling his inner circle, and stripping him of his championship feel tame compared to the rampage he's been on since his return to television.

Moxley is all over programming, but his segments seem to be less and less receptive by each live audience. For a company that has preached a desire to produce a "sports-like presentation," this is not that. It's more reminiscent of an indie film with recycled wrestling tropes that have been overdone (and unresourceful) in recent times. Not only is this likely stunting AEW's growth, but it's making the likes of MJF, Will Oespray, Richochet and Swerve Strickland take a backseat. 

General viewership for Dynamite is down 150,000-200,000+ from this time last year, which isn't entirely Moxley's fault, but his neverending push can't help matters. 

The oversaturation of Moxley is hurting a product in desperate need of a spark — if it's not rectified soon, the fanbase will continue to dwindle.