Paul Heyman: WWE is ‘driving pop culture now’

Paul Heyman says WWE is no longer a niche interest. 

In a new interview with Variety, Heyman said that with the move to Netflix, WWE has evolved from being a “boutique industry” to a driving force in global pop culture. 

“We’re no longer a boutique industry,” Heyman said. “We’re not on the fringe. We’re driving pop culture now, and with the fact that Roman Reigns is the undisputed top box office attraction, the number one star in the entire industry, and his Wiseman, are driving these cultural phenomenon, I would suggest the youth of this world is in very good hands right now.”

Heyman also said during the interview that the upcoming WWE 2K25 video game featuring him and Roman Reigns on the cover and The Bloodline in this year’s Showcase mode is a “mainstream acknowledgment” of their contributions to the industry. 

“It’s truly a reaffirming moment for The Bloodline and the members within The Bloodline that Roman Reigns and I are on the cover of this video game,” Heyman continued. “It’s a mainstream acknowledgement of the contributions to the entire sports entertainment industry by the Tribal Chief and his Wiseman. It’s a huge step into the mainstream. It’s an encapsulation of this moment in time in which the disruption of the entire industry by Roman Reigns is hereby acknowledged.”