Hulk Hogans Real American Beer meet and greet at the Giant Eagle at the Strip Tuesday, August 20, 2024. Photo: Kevin Whitlock / Massillon Independent / USA TODAY NETWORK

WWE & Hulk Hogan's Real American Beer: A Bold New Alliance

Originally posted on On Tap Sports Net | By Tony Marchese | Last updated Jan 7, 2025 9:20 PM ET

WWE just tapped Hulk Hogan for a refreshing tag-team maneuver, announcing a multi-year partnership with the wrestling icon's Real American Beer. This collaboration will bring a new kind of brawl to the ring, where hops and barley meet headlocks and body slams.

In a move that underscores both brands' dedication to American-made products and entertainment, Real American Beer will gain a notable presence on WWE's flagship show, Monday Night Raw, now making its live debut on Netflix. Hogan's venture into the beer market, despite a personal abstention from alcohol, highlights a commitment to crafting a narrative as compelling as his wrestling legacy—uniting fans over a crisp, light lager.

"From the first time I stepped into the ring, I’ve always fought for something bigger than myself,” Hogan remarked in a press statement, echoing the ethos behind Real American Beer. This brand aims to embody the American spirit, one that Hogan has championed throughout his career, now translated into a beverage designed to bring people together.

WWE's investment in Hogan's beer magnifies this partnership's significance, marking a pivot to new commercial horizons while bolstering its entertainment offerings on a global stage, thanks to Netflix's expansive reach. According to Grant Norris-Jones of TKO Group Holdings, WWE eagerly anticipates introducing fans and viewers to this "exciting, new product in a competitive marketplace."

Real American Beer boasts a simple yet bold flavor profile, crafted to appeal to those yearning for an unapologetic taste of America. This light beer, now available in 20 states, is poised for rapid growth, mirroring the legendary wrestler's ambition to continually break new ground.

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This article first appeared on On Tap Sports Net and was syndicated with permission.

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